For this student project, I was asked to design and create a package for any kind of product. I settled on creating a box and bottle label for a pretend hot sauce I conjured up. I used this opportunity to explore my illustration skills with Micron pens. My goal was to design a box that is appealing and original. The red/purple color scheme is both inviting and intimidating. When I see the color purple, I subconsciously think of spooky things, hence "ghost" pepper. The red is used to suggest fire and successfully complements the purple. The name "Brimstone" is associated with hell, accurately reflecting the ghost peppers that are rated at more than 1 million Scoville heat units. The dragon is a refreshing icon as opposed to the stereotypical devil we are used to seeing on hot sauce labels. Brimstone Ghost Pepper Hot Sauce: "Tastes like Heaven, hot as hell!"
A telecommunications company called "Momentum" asked me to brand their Social Network Committee which would be responsible for promoting internal and external events.
In addition to creating the logo, I was also asked to create some flyers for upcoming events/promotions. I would be designing a group of flyers and logo to promote the company's 15th anniversary as well as a flyer for an internal breakfast event.
The flyers are meant to stay consistent with the brand while offering design elements that are fresh and new. While the colors remain consistent with brand guidelines, I decided to utilize geometric shapes and hard angles similar to ones used throughout their other marketing materials although not as prominent.
The numerous angles and polygons are inspired by the reoccurring triangles that appear in a few other marketing deliverables. These are kept consistent with the small triangle located in the corner of the company's logo (The chat box containing "Momentum" or the letter "M" in the corner of some flyers).
Images also derive inspiration from the company's other marketing materials. I created duotones in order to set the photographs apart from a market saturated with color photography. This was also a unique way to implement Momentum's blue pantone color.
The Social Network Committee logo is meant to symbolize social media, digital marketing, unity, and internal events, as well as the many faces of social media. The logo exhibits a modern and clean aesthetic while portraying the company's colors in an inviting and playful manner (Hence fun internal/external events).
Because this committee is a branch underneath Momentum, we wanted to incorporate elements from the Momentum chat box logo. We decided that using the chat box for all four sides of the cube was a creative way to revamp the cube design.
DayGot focuses on creating custom mobile ordering apps for restaurants. Restaurants can update their menus on the company's online portal while changes are reflected in real-time on the restaurants' apps.
As a graphic and web designer, it was my job to style the apps using HTML, CSS, Illustrator, and Photoshop. While conjuring up designs is sometimes a collaborative process with the design team, I am responsible for taking the final comps and bringing the flat designs to life with code. This requires taking the developers’ back-end files and applying CSS styles as well as organizing how the information is layed out. Part of the challenge includes streamlining the process for each restaurant while finding new and unique ways to differentiate the home screens for each app.
In addition to coding apps, I also styled the online portal. This required not only being attentive to color schemes, but thinking about media queries, CSS3 keyframe animations, user experience, best coding practices, negative space, information hierarchy, legibility, and much more.
I collaborated with another graphic designer to create the DayGot logo. Our goal was to create a restaurant vibe that also reflects mobile ordering. The sunset colors represent a new day in business. I took this brand identity and integrated it into the online portal project.
The book I created collects all of these projects into an organized summary of what we accomplished.
I was asked to design and code a website for a start-up cloud service company called qumulis.
The company provides software that allows clients to store data on secure servers and access their data from nearly any device. Qumulis provides offsite backups and allows clients to download software and operating systems from the cload.
I coded/designed this website with a focus on clean design, unique presentation, and effective responsiveness. The blue colors are congruent with Qumulis' branding while the photos evoke a sense of technology and data transfer. Creating a centered navigation bar was a challenge. I used media queries to snap the nav bar to the bottom of the screen on mobile devices.
This project provided an opportunity for me to combine my knowledge of branding, web design, logo design, and responsiveness. View the website live at qumulis.com
These are Google display ads that I designed for Momentum Telecom. As a brand specialist, I am responsible for creating web ads that generate leads while making sure ads comply with our brand guidelines. This includes designing ads that utilize our brand's colors and fonts while remaining cohesive with the rest of our brand and print collateral.
For this student project, we were asked to format a newsletter for the Burnett School of Biomedical Sciences. The professor only provided the text and photographs. He acted like an obnoxious client, sending us photos/text at the last minute, forcing us to reflow the text and design elements. The pentagon design was inspired by chemical compounds while the blue colors reflect the cleanliness of a medical facility. Using three blue colors creates a dynamic piece that will stand out among standard four color process newsletters.
I decided to create an i-phone case as a gift for someone. The "bunny" text and character reflect the person's nickname. My goal was to create a sharp and iconic graphic that would accurately reflect the person's character, style, and music taste.
As an in-house branding specialist, part of my job is to design print collateral for internal events. These will be distributed via email and print to each of our plants across the country.
While I strive to maintain a consistent branding system (colors, fonts, layouts, etc.), event flyers allow for more liberal and varied designs. This means creating uniquely different flyers for different events while using similar elements in each one to create harmony. This draws one's attention while creating a flexible yet consistent branding system that creates congruence with our external collateral.
I was asked to create signage for a telecommunications company called Momentum Telecom. The signage would be used for our exhibition at the 2016 SCTE Cable-Tech Expo (Society of Cable Telecommunications Engineers). Our goal was to guide visitors from our event booth to our innovation center where they would receive a demo of our devices. After this, they would then be directed next door to the Stratus Rooftop Lounge to enjoy drinks, food, and dancing.
My goal was to keep Momentum's branding and colors consistent throughout the signs while developing a slightly new and fresh style that would be specific to our event. Signs for the Innovation center are more inviting and colorful (orange, green, blue, etc.) while the signs pertaining to the Stratus were meant to convey a more formal appearance. All of the signs share similar elements to bring them together. Sponsor logos (provided by the project assignee) line the bottoms of the posters while our Momentum brand/logo remains prominent near the top (also provided by the project assignee).
Smart Phone Dumb Luv is a 63 page book I wrote about my relationship experiences through text messaging. The book features screen-captured text messages from my phone. The process used to create this book was a daily documentation routine. I would scroll through my messages each day and save the texts that I felt would contribute to the story. Next to each text image is a humorous analysis of the situation. The book features three different stories and ties them into one while giving relationship advice along the way.
Emojis are used as design elements throughout the book as well as a Russian Constructivism influence. The colors green and blue reflect the colors commonly seen on smart phones.
These signs were created for an event held in Atlana by Momentum Telecom. The event's focus included training white label customers on sales techniques and how to use our products. The 'Thrive' event also included numerous educational classes and also served as a platform for Momentum to market its other products and services, such as Drive UC.
The signage reflects the company brand colors and the city of Atlanta while creating a fun and inviting vibe. The signage helped to direct attendees to different stations and created a consistent identity system for the event.
This was an experimental design project where I explored angles and geometric shapes. I drew inspiration from clean Japanese aesthetics as well as Russian Constructivism. While I am usually not a fan of gradients, I attempted to utilize them in an appropriate manner. The angles create dynamic and explosive compositions to spice up one's cellphone background.